4.1 Design of the Model » Designing the Model (8:12) Download Video Subtitles & Transcripts
References:
Mahajan, Vijay, Eitan Muller, and Rajendra K. Srivastava. "Determination of adopter categories by using innovation diffusion models." Journal of Marketing Research (1990): 37-50.
Bass, Frank M. "A new product growth for model consumer durables." Management science 15.5 (1969): 215-227.